FAQ



A specially marked 4-pack of Pirate Life South Coast Pale Ale. For the avoidance of doubt, if you purchase a 16-pack case of South Coast Pale Ale, you can receive a maximum of 4 entries with that 16-pack case (i.e. 1 entry per 4-pack in the case).
During the Competition Period you must:

  1. make a Qualifying Purchase from an Outlet and collect your itemised purchase receipt; and
  2. locate the promotional sticker on the Qualifying Purchase product and peel to reveal the unique code; and
  3. then during the Competition Period, visit the Website and fill out and submit the online entry form, including providing the unique code from the promotional sticker and uploading your receipt, and providing all other requested information.
Your purchase receipt from an Outlet must clearly identify where the Qualifying Purchase was made, the product/s purchased (which must be/comprise a Qualifying Purchase) and the date of purchase (which must be during the Competition Period before you submitted your entry).
Your unique code is located under the double layered sticker on the 4-pack holder on specially marked 4-packs of South Coast Pale Ale. If you can’t find your code under the sticker, please make sure you have separated the two layers to reveal the code. There are 4 x 4 packs within a case therefore, you will get 4 chances to enter within each case.

Watch the demo video below, on how to peel the sticker.

The competition will run in participating Dan Murphy’s and BWS liquor outlets (including online and at www.jimmybrings.com.au) which are stocking specially marked products (Outlets) in Australia.
There is no limit on the number of entries you can submit, provided each entry is based on a separate Qualifying Purchase and a separate unique code. Each entry must be submitted separately in accordance with these Terms and Conditions.
The draw will take place at 12pm (AEDT) on 16/01/2024 at Gadens, Level 13, 447 Collins Street, Melbourne VIC 3000.
You will get a return online message acknowledging your entry and informing you if you have provisionally won an instant prize.

The winner will be notified by phone and in writing (by email) within two business days of determination and will have their name and state/territory of residence published on the Website on 22/01/2024 for a period of 28 days.
Simply take a photo of your receipt with your phone, clearly displaying the products purchased and the date purchased, and press the upload/submit button.
If you win the major prize, your prize will be a trip for you and 1 adult companion to Adelaide, South Australia which includes the following for you and your companion:

  • return economy airfares (including airfare taxes) from your nearest Australian capital city to Adelaide, South Australia (valued up to $1,500);
  • return economy airfares (including airline taxes) from Adelaide and Port Lincoln (valued up to $500);
  • 1 night accommodation in a minimum 4 star hotel (as determined by the Promoter) in Adelaide (valued up to $300);
  • 4 nights accommodation at Port Lincoln Luxury South Point Beach House (valued $2,500);
  • 5 day car hire in Port Lincoln (valued up to $600);
  • Pirate Life Brewery Tour experience (valued $100) including a food and beverages (valued $200);
  • Pirate Life merchandise pack including an adult size hoodie, t-shirt and hat (valued at $150 per pack, total $300);
  • a Oyster Farm Tour and tasting experience (valued up to $800) and a Shark diving (all day) experience (valued up to $1,200); and
  • $1,000 AUD gift card for the winner only (to go towards meals, fuel and other expenses on the trip).
  • Flights and transfers are not included if you live in South Australia, and if so, you and your companion must make your own way to and from the accommodation location in Adelaide at your own cost.
The major prize pool value is up to $9,000.
The Travel prize must be booked and completed by 31/12/2024 and is subject to a pandemic, any travel/government restrictions/directives, border closures, health advice and the like. Booking is subject to availability at time of booking and the Promoter will use best endeavours to find a suitable alternative if a component of the prize isn't available.




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